Stemming from their incessant commitment to enhance the corporate social responsibility, the Arabian Company for Coffee (a member of Vantage Capital Company), the master franchisee for the popular coffee chain, Caribou Coffee, is offering a special coffee beans product, "Amy’s Blend". The blend, which earned notable reception thanks to its South African and American coffee beans, was first introduced in 1995 in tribute to one of Caribou Coffee's chain members, Amy who passed away from breast cancer.
Since then, Caribou Coffee allocates 10% of the proceeds made from Amy’s Blend, to support breast cancer patients, through awareness and education initiatives. Supporting such a noble cause is an integral part of the company's mission which is also put into effect through distributing several donation boxes in Caribou Coffee outlets in Jordan to collect donations for King Hussein Cancer Foundation.
On his part, the General Manager of Vantage Capital Company, Mr. Hani Al-Sharif, highlighted the importance of enhancing the commitment by all members of the private and public sectors in Jordan to support the social and charitable initiatives that help promote the social responsibility as a dutiful effort. He maintained that Caribou Coffee has an ethical responsibility to always support similar initiatives and more.
It is worth mentioning that Caribou Coffee is a US-based specialty coffeehouse chain founded in Minneapolis, Minnesota, and operating in nearly 500 locations. In Jordan, Caribou Coffee was launched in 2007, serving the highest-quality coffee drinks and freshly roasted beans. From lattes and mochas to smoothies and coffee coolers, Caribou offers a variety of tasty coffee and non-coffee treats. In addition, the outlets are featured with the gourmet bakery that is full of sandwiches, salads and muffins. Today, Caribou Coffee in Jordan welcomes customers in Mecca Mall and Baraka Mall, and soon in Dabouq Mall.
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