Nick Pendrell, author of Internet Marketing Bible for Accountants: The Complete Guide to Using
Social Media and Online Advertising including Facebook, Twitter, Google and
LinkedIn for CPAs and Accounting Firms, today urged CPAs and accountants to
get serious about their marketing activities for the remainder of the year,
claiming that April is the best month for them to get started.
Nick Pendrell stated, "The first quarter of the year
is always the busiest time of the year for CPAs and accountants and it’s
understandable that acquiring new business is probably a fairly low priority
for them as they work hard to file all returns before the deadline. After this time, however, their workload
eases considerably. As a result, now is
definitely the best time for them to start work on promoting their practices,
because an investment in time and effort spent now will certainly reap
dividends later in the year."
Marketing Bible for Accountants was
written specifically for accountants and CPAs, providing a step-by-step guide
for accounting firms to harness the power of the internet and social media to
market their practices effectively and at very little cost compared to
traditional advertising methods. This comprehensive, but easy-to-read book is
written for those with only basic computer skills and so is an ideal choice for
any accounting professional who is looking to take the opportunity to use the
quieter time of year to increase their client base during the course of 2012.
Regarding the book, the March 2012 issue of Accounting
Today magazine stated, "...we recommend Internet Marketing Bible for Accountants,
which offers a step-by-step guide to harnessing the enormous potential of the
Internet and social media for promoting your business - in clear, plain
language even you can understand."
Nick Pendrell added, "A successful internet marketing
campaign requires little in the way of financial investment compared to ‘old
media’ such as advertising in local newspapers and in the Yellow Pages. It does, however, require time and dedication
for the activities to read a wide audience.
By starting to work on internet marketing activities now, at the starts
of accountants’ quieter periods, the strategies contained in Internet Marketing Bible for Accountants
are sure to lead to significant increased levels of business during the course
Nick Pendrell has been working in the field of
marketing covering a wide variety of industries for the past 25 years,
originally starting in the entertainment industry. Since 1999, his focus has been mainly on
internet marketing where he has launched several successful websites and has
consulted for a variety of different companies.
Internet Marketing Bible for
Accountants is his second book.
Marketing Bible for Accountants: The Complete Guide to Using Social Media and
Online Advertising including Facebook, Twitter, Google and Linkedin for CPAs
and Accounting Firms
Informer Books | ISBN: 978-0956144829
Price: $24.99 (UK £19.99) |
Pages: 304, Paperback, 6 x 9" (also
available on Kindle and all other ebook readers)
Date: January 3, 2012