Coupon Marketing: Attracting More Customers Every Day
present day consumer does not act on impulse, rather thinks rationally
before making his decision to invest in something. In the wake of this
statement, many promotional tactics adopted by the companies fall flat.
This is a digital world. As a customer, we always like to keep ourselves
updated with the latest product news, competitive prices and freebies.
So, itís not easy to lure the consumer into buying something at the
given price. A new approach is needed to create a positive influence
because digital shoppers are looking for exciting and innovative ways to
buy more for less.
In this world of cut-throat sales, the concept of coupon marketing is
very new in the field of direct marketing. Coupons are an easy and
convenient way to reach the potential customers. You can actually target
a zone from where maximum returns are possible.
Take an example of
pizza coupons. When a customer orders a pizza, it is delivered along
with the promotional coupons. These coupons can push the customer to
avail them within the time limit. He may go on to distribute it among
his friends or use it up for his upcoming office get-together. Hence,
these coupons aimed at an already existing customer generate more
business or more leads.
The strategy here should not be how to
provide coupons but how to capitalize on their distribution and use. The
biggest requirement for the success of coupon campaign is to target the
right customers at the right place and right time. Distributing
cosmetics coupon outside the hospital premises is not a good idea at
all. Many of them will just hit the trash box. Instead, giving away
coupons for famous shirt brand in the college campus may turn 90% of
leads into potential buyers. The point here is to strike the right
opportunity when it comes your way.†
Coupon Marketing: Traditional versus Digital
There can be
quite a debate over whether traditional or digital couponing is the
best. Both have their own advantages and drawbacks, but a successful
business must embrace both of them.
Traditional print coupons are
considered the best even till date. Hence, you are not limited to the
promotions for only those who can access the internet. Moreover, it
gives the consumer a good feel to actually see, touch and hold the
coupon in the hands. One can fold it and keep it in the wallet to use
But, the importance of digital advertising cannot be
ignored at all. Mobile is the unbeatable trend of todayís business
market and can be exploited to reach the vast base of target leads.
Digital coupons can be retrieved and presented at the shopping. SMS
feature allows the consumers to carry their coupons with them without
even the risk of losing them. Vouchers, e-coupons and promo codes are
some of the great ways to reach both offline and online consumer
Other ways open to coupon marketing are via social media,
i.e. blogging, survey bonus, Facebook Fan Pages, etc. Associating with
complementary product companies allow you to exchange coupon
distribution for the benefit of both. These modern techniques offer a
great incentive to preserve offline and online visitors.