On 22nd of March, 2007 in Minsk (Republic of Belarus) took place 10th international specialized exhibition "Automation and Electronics", which was organized by the "MinskExpo" Company with the support of Ministry of industry of the Republic of Belarus. In the context of that exhibition Gene Zarkin, the founder of "Zarkin & Partners" Brand Consultancy led a seminar on the topic of "How to reduce the risk of wasting time and money while making advertising investments".
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