Online feedback analytics software Mopinion has just launched a user feedback extension for major ecommerce platform and Adobe company, Magento. This new extension will enable Magento-based websites to easily run Mopinion software on their sites and capture user feedback for free. †
Kees Wolters, Co-Founder & Managing Partner at Mopinion comments, "We trust that our new Mopinion plugin for Magento will feed the increasing demand for a Voice of Customer solution among ecommerce businesses. Serving up many of the same features as offered in our paid software, such as feedback form triggering and reporting and analysis, this high-value approach will help many businesses looking to get started with their feedback programme - without the hassle of costs or a complex installation."
The importance of the Voice of the Customer (VoC)
Listening to the Voice of the Customer (VoC) by collecting and analysing user feedback has made its way to the forefront of many business agendas. Feedback is a component that can be applied in several ways across the online customer journey. In fact, it enables these same businesses to optimise their journeys for customers who are struggling at critical touchpoints on their digital channels.
In an evolving industry that demands constant development and emerging innovations, a lot of things are changing. This is why itís critical to consistently measure customer experience and evaluate both your performance and the satisfaction of your customers. This is the best way to achieve continuous growth.
A straightforward installation processÖ
A major benefit of this new extension is that it is both easy to install. All users need to do is install the extension via the Magento Marketplace and select their implementation setting in the store admin panel. Once saved, the feedback form will be live on the website.
Additional configurations, such as setting up forms so that they are triggered on specific parts of the website such as certain pages, posts, or funnels can be done by going to the deployment section using your free Mopinion account. These feedback forms are also completely customisable; an aspect that is great for branding purposes. Users can add or change feedback questions, alter the design of the form, add their company logo and set up their own language.†
Quick & easy analysis of feedback results
The feedback collected via the extension is available in the userís personal Mopinion account at https://app.mopinion.com, in the Mopinion inbox. This account is created automatically when the user has installed the plugin. Users can also choose to have feedback alerts sent to their email inbox.†
A Magento extension with a high-value approach
The new Mopinion extension provides an unparalleled added value to Magento users in that it offers many features not yet available among other user feedback extensions within the Magento Marketplace.†
Many user feedback extensions offer feedback forms that tend to resemble contact forms. The only capability these extensions offer is collecting feedback and forwarding it to your email. This is one of the main reasons Mopinion chose to develop a more advanced extension.
In fact, such simplistic tools prohibit the user from taking advantage of key features such as smart triggering (e.g. displaying feedback forms based on certain events), which is very simple to configure using the Mopinion extension. Additionally, many of these extensions lack customisation options such as adding a company logo, editing the questions or changing the language within the feedback forms.
Lastly, there are plenty of Magento extensions that offer a feedback solution but require the user to have an existing account with their software before making use of the extension. With Mopinion, users are able to skip over all of these extra steps. The account is created simply upon downloading and activating the extension.
Mopinion is a rapidly growing Software-as-a-Service (SaaS) provider and market leader in the field of online feedback analysis for digital channels such as websites and mobile apps. This all-in-one solution turns feedback into actionable data that gives digital marketing teams, more insight into the voice of the customer. Mopinion currently works with many forward-thinking digital teams such as TomTom, KPN, Siemens, Volkswagen, Topshop, TSB Bank, TUI, Ahold, Kia and Decathlon.