The seminar, entitled "Building an ROI-Based Business Case for Your Offering," proved immensely popular amongst NPG's clients, with Tony Kotler delivering an intriguing presentation on ROI-based sales and marketing procedures for buyers and suppliers in the life sciences industry.
The seminar revealed data gleaned by Kotler Marketing Group from a recent survey of products and services buyers, including CEOs, research scientists, research directors and program directors. The presentation disassembled many commonly held beliefs about the buying process, and contained important insights on what information decision makers in the life sciences are looking for, and how to market to them. A lively Q&A session following the seminar further helped attendees further address the needs of their prospective clients.
Nature Publishing Group will announce the next event in its seminar series in the coming weeks.
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